The Alfa Romeo logo will appear on the overalls and helmet of Jorge Lorenzo, the Spanish champion chosen as the new face of the Italian house.
A few more days of waiting and the green light will also turn on the world championship MotoGP 2014 a fierce Valentino Rossi, who will try to annoy the Spanish trio of wonders composed Marquez, Pedrosa and Lorenzo. The latter, a new face of the brand Alfa Romeo , will feature the Alfa logo on the race suit that is on the helmet.
Image Source: http://www.cittoncars.co.za/manufacturer/alfa-romeo/
The agreement with the two-time world champion in the premier class, will allow Alfa Romeo to create communication campaigns using the image of Jorge Lorenzo, who, along with his staff, will have some Juliet in addition to the 4C sports for movements in paddock.
The Spaniard will also be present in some stages of the World Superbike Championship in 2014 driving in the right track 4C, recently named the new safety car championship. In the video below expresses his first impressions (admittedly biased) after he came on board the Alfa Romeo. – See more at: http://www.alvolante.it/news/alfa-romeo-jorge-lorenzo-moto-gp-2014-334299#sthash.MyhAyMDg.dpuf